Who We Are
Founded in 2024, IndependentReviews.info is an emerging authority on consumer products and services, offering in-depth reviews, analysis, and recommendations. At IndependentReviews.info, we are passionate about helping consumers make informed decisions through comprehensive and trustworthy reviews. Led by founder Alexandra Lupoian, the website is a part of Selling Format LLC.
Our Origin
Born out of unreliable reviews and limitations of sites focusing more on companies than products, IndependentReviews.info was established to fill this critical gap. At IndependentReviews.info, our love for quality products and services drives us. We offer product and service-specific insights, ensuring your next purchase is backed by a thorough evaluation. Operating under the guidance of Alexandra Lupoian and her team, we do our best to craft useful content that guides consumers through their purchasing decisions.
Our Team
Our IndependentReviews.info and Selling Format team comprise people from different backgrounds. From web designers to developers, content editors to researchers. Our goal is to give you the most accurate information possible, and we put many hours into researching and proofreading every article and product review.
We are passionate about helping consumers make informed decisions through comprehensive, trustworthy reviews. Whether it’s finding the perfect home appliance, the latest tech gadget, or a reliable service provider, every choice is made easier with the right information. Our aim is to assist you in navigating these choices with ease and confidence.
Rob Albert
Meet Rob: Webmaster
Rob Albert is a digital marketing expert with extensive business skills. Rob has been at the forefront of search engine optimization and building consumer comparison websites since 1999. From a large digital marketing agency with 40+ employees to a solo entrepreneur, Rob has experienced all the ups and downs of online marketing over the past 25 years.





Alexandra Lupoian
Meet Alexandra: The Heartbeat of Our Team
Alexandra is the driving force that keeps company moving forward. Her exceptional ability to manage, anticipate needs, and solve problems ensures our operations run smoothly. Alexandra’s dedication to excellence makes her indispensable. She is willing to go the extra mile to ensure our content is top notch, and to keep the company on track.





Victoria Stavo
Meet Victoria: Your Guide to Beauty, Fitness, Health, and Tech
Victoria Stavo is one of our in-house experts who merges her day job as a psychologist and relationship counselor with her true calling in beauty and tech. Starting as a makeup artist and hair salon assistant, Victoria’s passion for beauty has become more than just a hobby. Her journey is a testament to her commitment to determination. We’re lucky to have her on our team. Contact Victoria on LinkedIn.





Helen Ivanov
Meet Helen: Our Lifestyle Expert and Editorial Leader
Helen is an internationally recognized sommelier and a key figure in our editorial team. Helen’s expertise extends across food, beverage, and lifestyle sectors, enriching our content with insightful reviews and compelling narratives.
As acting editor-in-chief, Helen ensures that every piece of content meets our high standards for quality and accuracy and engages and informs our audience. Her leadership and meticulous attention to detail in the editorial process help maintain the integrity of our publications. Contact Helen on LinkedIn.





Our Audience
Catering to a global audience, IndependentReviews.info addresses the needs of discerning consumers keen on making informed purchase decisions. Whether it’s for home, garden, technology, style & beauty, software, or online courses or hobbies, we are committed to offering clarity in the often confusing world of online reviews. Every choice is made easier with the right information, and we aim to assist you in navigating these choices with ease and confidence.
Our Values
IndependentReviews.info was established by Alexandra Lupoian, a visionary deeply committed to consumer empowerment. Upholding the highest standards of integrity and transparency, we are devoted to delivering honest and unbiased reviews. Our commitment is to truth and fairness, ensuring that our content serves the best interest of our readers and the community at large.
Ethical Standards and Transparency
At the heart of Independent Reviews is a commitment to editorial integrity. We adhere to a strict code of ethics, ensuring our content remains unbiased despite us relying on affiliate income to fund the website. Our team embodies the principle of “experience and evaluation.” We dive deep into the products and services we review to provide real-world insights. This hands-on approach guarantees that our recommendations are based on deep understanding and personal experience. Our transparency in affiliations ensures that our reviews are impartial.
Sponsored content is clearly marked, and we never accept payment for positive reviews. All of IndependentReviews.info’s evaluations and guides are the result of our team’s unbiased assessment.
Community Engagement
We value our community’s input and encourage you to contact us about any products you’d like to see us review, and give us feedback on how we are doing in the comment sections of our reviews. We also welcome you to share our reviews online, fostering a community-driven approach to informed purchasing.
Join Us
If you’re interested in joining us in our pursuit of honest, independent reviews we would also love to hear from you. Your feedback is also valuable to us.
Contact Us
For thoughts, questions, or suggestions, connect with us:
- Email: alexandra@sellingformat.com
- Phone: +1 (302) 999 1705
- Address:
IndependentReviews.info
Selling Format LLC
Capitol Office Center
3422 Old Capitol Trail, Suite 35
Wilmington, DE 19808, USA

Alexandra in Our Office in Delaware
At Independent Reviews, we are committed to being your most reliable source for trustworthy online purchasing advice. Dive into our reviews and discover why we are unparalleled in helping you make purchases you’ll never regret.
